Reorganised and restructured, Renault started a new chapter in its life in the context of a globalised world economy.
The state-controlled Renault plants were privatised in 1995, producing Renault SA, “a firm like any other firm”, making it better equipped to face the more intense international competition and to set about conquering key markets such as Mercosur or Eurasia.
Out of the loop for a long period of time, unfamiliar with external growth strategies, Renault engaged in a policy of cooperation, biding its time. Its time came in 1998, the year the company celebrated its one hundredth anniversary, when Renault began negotiations with Nissan which, in 1999, resulted in the signing of the Renault-Nissan Alliance. Renault has not forgotten its roots with the emergence of its trademark Espace product range, its progressive Twingo product range, its innovative Scenic product range and the popular Logan product range.