More information about the model Renault 5
The likeable, versatile Renault 5 brought a new style to the Renault line-up. It could adapt to all kinds of customers.
“Hi, I’m Renault 5. People call me Supercar, too” – said the car in the cartoon-inspired advertising campaign to launch Renault 5. The advert was just as innovative as the car itself. The skill of designer Michel Boué made Renault 5 likeable. More than merely popular it was meant to be affordable, fun, and versatile, adapting to each and every use and each and every user. To that extent, it did not replace the Renault 4, which remained in the automaker’s catalogue. As at ease in the city as in the countryside, the car came in a wide variety of versions with different finishes and performance levels. The sports version was badged Alpine. Renault 5 became France’s most widely sold model. The record year was 1980 when 666,026 units were sold – over half of Renault’s vehicle output. Yet it had been dismissed as “a three-door” supermini that would never be marketable in France. It was difficult to replace such a star. The Supercinq, or Superfive, which appeared in 1984, banked on continuity.