Over the years, the 12 CV, a shining star in the Renault range, would evolve to deliver consistent quality. The 1921 version had to weather the crisis sweeping across France at the time.
A more affordable range
In the aftermath of the First World War, Renault revamped its range. While the new 10 CV met demands for a simple and affordable car, some upgrades were made to the 12 CV 1914 model, and the 1921 JM boasted a lighter, more powerful engine. It was also more compact and was equipped with a new rear suspension.
At this time, France was in crisis and undergoing a serious overhaul of its outdated production methods. This had a significant impact on Renault’s sales. In 1921, Renault produced 5,883 vehicles compared to 10,700 in the previous year.
A strategy to stand up to the competition
Like Ford in the United States, Renault had to streamline its production methods to reduce costs and remain competitive. Renault went to work. During this time, the company also integrated new production processes in order to cut back on outsourcing. Starting in 1919, it was already producing its own crude steel. At the end of the crisis in 1922, Renault, thanks to its efforts, would emerge stronger than ever.